Wachusett Brewing and National Reggae Artist Stick Figure Announce Collaboration





Portion of Proceeds for new “COCOANUT IPA” to Benefit Band’s Cocoa Foundation Charity


Wachusett Brewing Company announces its first ever music industry collaboration with its new partnership with reggae and dub music star Stick Figure.  The first beer, “COCOANUT IPA”, is a tropical, fruit forward IPA infused with natural coconut.  A portion of the proceeds of all sales will benefit Stick Figure’s Cocoa Foundation, which brings assistance to the people and families that provide shelter to animals without homes


"We are so excited to work with our favorite local brewery to craft the perfect summertime IPA with just the right blend of hops and coconut flavor,” said Stick Figure Frontman, Scott Woodruff.  “Growing up in Massachusetts, Wachusett was always the most authentic brewery and really fits the Stick Figure lifestyle. Having this collaboration benefit the Cocoa Foundation is an added bonus as we look forward to Wachusett's 25th anniversary and this summer time release!" Woodruff concluded.


“I can’t even express in words how excited I am about this partnership,” said Ned LaFortune, Founder/CEO of Wachusett Brewing Company. “I have been a huge fan of Scott and the band for years.  To be the first brewery they have ever worked with and have it coincide with the celebration of our 25th anniversary is a dream come true” LaFortune concluded.


COCOANUT IPA will be released in 16oz cans and draft this year with availability throughout New England starting June 1st as a lead up to the band’s appearance at the 2019 Levitate Music and Arts Festival in July in Marshfield, MA.


For more information about Wachusett Brewing Company, visit www.wachusettbrew.com

For more information about Stick Figure, visit www.stickfiguremusic.com

About Stick Figure

Stick Figure is the musical project of Scott Woodruff, who personally crafts his signature sound by producing and recording all instrumentals and vocals himself. Combining atmospheric sounds, uplifting lyrics, and a unique dub soundscape, Stick Figure has become a mainstay in the expansive American reggae scene, headlining major tours and playing festivals such as Bonnaroo, Hangout, Electric Forest, Levitate, Hulaween, North Coast, Firefly, KAABOO, and California Roots. On tour, Stick Figure features Woodruff, Kevin "KBong" Bong (keyboards/vocals), Johnny Cosmic (guitar/keyboard/vocals), Tommy Suliman (bass), and Kevin Offitzer (drums). The full band recently headlined a show at Red Rocks Amphitheatre, selling out the world famous amphitheater 5 months in advance. Woodruff has written, recorded, and produced his latest singles out of Stick Figure-owned Great Stone Studios in Oakland, CA, former home of Green Day, with a new album expected on the horizon.


About Wachusett Brewing Company

The company produces a diverse, award-winning line of beers ranging from their best-selling Blueberry Ale to their highly-rated Wally New England IPA. WBC is the largest brewer in Central Massachusetts and was named the 43rd largest craft brewery in the US in 2018. 

Photos: Slightly Stoopid, Stick Figure & Pepper @ Cocoa, FL - Altwire

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Slightly Stoopid have officially announced that “School’s Out For Summer” by kicking off a tour celebrating the release of their latest album “Everyday Life, Everyday People.” For this year’s tour, they’ve brought along  two very special guests, Stick Figure and Pepper.

For myself, a major highlight of this tour has been the awareness of the welfare of shelter and rescue pets, a cause brought to the forefront by Stick Figure who brought Cocoa The Tour Dog along (https://www.cocoathetourdog.com/news/2018/4/19/stick-figure-launches-cocoa-the-tour-dog-charity) for the tour. While the band lineup was truly epic, it was this 6 year old female Australian Shepherd who truly stole the show.

Read more!

Stick Figure Launches Cocoa the Tour Dog Charity

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Back in 2015, The Pier's Blake Taylor introduced us to Cocoa The Tour Dog and told the story of the bond between Stick Figure front-man Scott Woodruff and his rescue pet. Three years later, Cocoa still graces the stage with Stick Figure accepting gifts from fans and reveling in the lights and energy. She has a bigger mission, though.

Along with the help from her human counterparts, Cocoa and the Stick Figure family have launched an initiative to help homeless pets and pulled in their reggae community to help.

Read more!

Music and Animals!  - by Kirstie Jorgensen


Imagine my surprise and excitement when I got an invite to participate in two things I love the most, Music and Rescue Animals.  It gets even better when my friends rescue sent me the invite to my most favorite band, Stick Figure, and I learn that Scott woodruff (Lead Vocals/Guitar) and his dog Cocoa have started a foundation to help other homeless animals find homes.

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 In 2013, Scott found Cocoa in a shelter, a puppy that was found wandering the streets, she was transferred to SPCA in San Francisco, and Scott had to keep checking in every three days until she was ready for adoption. He drove hours to San Francisco to meet her.   He looked in her eyes and knew they were meant for each other.   Cocoa began a rock star life, going on tour, owning the stage, building a large fan base across the world.

In an article with The Pier Magazine in 2015 (http://www.thepier.org/cocoa-the-tour-dog/ ), Scott eluded to the fact that he and Cocoa were in the early stages of starting a charity to help other homeless dogs.  They started the Cocoa Foundation. It is their way of giving a second chance to other animals in need of forever homes.

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 So, when my local rescue friend Rhonda Greenhalgh founder of Second Chance for Homeless Animals, asked if I would like to volunteer to represent them at the show, I was over the moon. I sold my tickets, gathered a few friends to help me and we were headed to the show.  It’s for the animals. My friends asked why I was working the show I had tickets to for months, I reply “It’s for the animals, and they come first.”

 I fell in love with Stick Figure even more, when I learned of the foundation and their efforts to help homeless animals find homes. Tommy Sulliman (Bass) explains it as “The goal, If we can get at least one animal adopted every show,” I would consider that a success. He also explains that Cocoa is a chill dog and is another member of the band, and that life on the road is waking up next to Cocoa on her back feet in the air, toy in her mouth.  

Each member of the band was so kind and humble, stopping by the table making sure we had what we needed. Cocoa made several appearances, getting water, treats, her toys, and gifts from fans, such as tie dyed bandanas and loves.

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Alex the merchandise manager donated several items to auction off for donations for the shelter. Fans love the Cocoa toys, collars and merchandise. They even auctioned off a Drum Top used in a previous show, signed. The highest bidder of the night, Mike Corrigan, was so happy to display his new stick Figure memorabilia, their dog, even happier to play with the stuffed toy. Together we raised $550.00 for the rescue. That will cover food and vaccinations for the animals in the facility. The exposure though, is priceless, for if it helps one animal get adopted, it’s a major success!

Second Chance for Homeless Animals, is located in Murray, Utah. A small rescue, they are celebrating their 17th year, and have helped over 580 animals find forever homes, and they offer low cost vaccinations for pets twice a year.  http://www.utahpetadoptions.org/